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Downtown Roanoke, Inc. Announces New Payment Options, Grant Awards, and Event Line Up on Historic Roanoke City Market

April 6,2011


In a press conference today, Downtown Roanoke, Inc. announced that the Historic Roanoke City Market has been approved by the USDA to participate in the Supplemental Nutrition Assistance Program (SNAP). Through this program, the market will be able to accept EBT cards (food stamps) for eligible items. Debit cards will also be accepted market-wide on any item.

The Historic Roanoke City Market, affectionately known as the Roanoke Farmer’s Market, was a recipient of a grant from the Virginia Farmers Market EBT Program, which is a program offered by the Virginia Department of Social Services (VDSS).  They are working to reduce chronic food shortages and increase access to healthy food options for all Virginians. The grant will be applied towards the following:

  • One wireless EBT POS device
  • First installment of SNAP EBT tokens
  • Signage, flyers, posters, and/or other promotional items
  • Inclusion in statewide marketing plan
  • Technical and programmatic assistance

DRI’s goal is to begin the program on the farmer’s market on April 22, 2011.  However, that date may be pushed back due to some unexpected delays with the Department of Social Services.  Media outlets will be notified once the date is solidified. 

Once implemented, the hours the terminal will be available are as follows:

Monday-Thursday: 8:00am-4:30pm, available on demand in the DRI office at 213 Market
                                  Street (elevator entrance on the corner of Market St. and Kirk Ave.)
Friday & Saturday: 9:00am-2:00pm on the Market


City Market Saturdays

Also announced were details on the upcoming Haley Toyota City Market Saturdays event series.  On Saturday, April 23, the series, also supported by Stellar One Bank, will kick off on the Historic Roanoke City Market with a Downtown Easter Egg Hunt and Photos with the Easter Bunny.  The Easter Egg hunt will be held inside Center in the Square and is free for children 10 and under.  The hunt begins at 10am and will last until all the eggs are found.  Additionally, the History Museum will host a scavenger hunt, with free admission.  The Easter Bunny will be on the Historic Roanoke City Market from 11am until 2pm, and photos can be made for a nominal fee.  Free activities will be offered every Saturday on the Market through October 1, 2011. 

Other April and May events are as follows:

April 23           Downtown Easter Egg Hunt & Photos with the Easter Bunny

April 30           Music by Barefoot West

May 7             Downing Brothers Band & “Plant a Pot” for Mom for Mother’s Day

May 14           Norah’s Café Cooking Demo

May 21           Music by the Poison Bottom Boys Band

May 28           Family Day, featuring an Outdoor Climbing Wall sponsored by Roanoke Outside  


City Market Saturdays sponsors include Haley Toyota, Stellar One, City Magazine, WYYD, Steve FM, Sunny FM, and WROV.


New Vendors

The Historic Roanoke City Market is pleased to welcome back many of its growers now that Spring is in full swing!  There will also be some new faces, including Local Seafood Delivery, LLC, based in Salem, VA, and will provide fresh seafood including shrimp, scallops, salmon, lobster, snapper, lump crab, flounder, and more. Their seafood is delivered on ice and never frozen.  Also new is The Dancing Chicken from Vinton, and will feature fresh eggs, produce, and baked goods on the market.  The market also boasts other locally grown fresh produce, bedding plants, home- baked goods, and homemade arts and crafts.

Visit www.downtownroanoke.org for more information.



Downtown Roanoke, Inc. is a tax-exempt member organization first chartered in 1960 to provide services and support to downtown property owners, businesses and residents.  DRI provides services throughout the Downtown Service District under a contract with the City of Roanoke and also manages the Historic Roanoke City Market which is the oldest continuously-operating open air market in Virginia.  DRI also presents a number of showcase events in downtown Roanoke including the Harvest Festival, and the SunTrust Dickens of a Christmas - a major holiday season street festival taking place each year on the first three Fridays of December.

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