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Downtown Roanoke, Inc. Annual Events

We organize a number of annual events. Take a look below for more information. Event details, including applications and volunteer opportunities, are posted about 2 months in advance. If you're interested in sponsoring any of our events, take a look at our Sponsorship Packet! If you're interested in volunteering with us, click here for a list of current volunteer opportunities. If you'd like to receive an email when volunteer opportunities are available, contact us.


St. Patrick's Day Parade & Shamrock Festival

Downtown Roanoke is host to one of the largest St. Patrick's Day celebrations on the East Coast featuring a festive parade, live music, and adult beverages.

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Budweiser Summer Series

The Budweiser Summer Series consists of 2 - 3 concerts each season featuring national talent in Elmwood Park outdoor amphitheater.

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Downtown Sidewalk Sale

Each August, Downtown Roanoke retailers offer you end of the season SAVINGS!

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Party in Elmwood

The Best Beach Party in the Valley this Summer is Thursdays in Elmwood Park. Party in Elmwood features great live music, dancing, food, and adult beverages. 

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Mega Market Match

On specified days from 11am - 2pm, SNAP/EBT tokens are doubled up to $100 per person. This mean more fresh produce from Historic City Market vendors. 

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Dickens of a Christmas

Dickens of a Christmas began over 30 years ago and has remained a popular event for holiday shopping and celebration. This free event includes a Christmas tree lighting, parade, street performers, Kids Zone, and more.

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Elmwood on Ice

Elmwood on Ice is a 10 week, community-wide winter celebration in Elmwood Park with Ice Skating. The outdoor festivity is a family favorite.

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Downtown Roanoke Restaurant Week

Downtown Roanoke Restaurant Week is your chance to experience Downtown’s extensive mix of lunch and dinner options at 4 different price points.

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