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Delta Dental Dickens of a Christmas: December 4, 11, 18

The Roanoke Valley's largest holiday celebration, Delta Dental Dickens of a Christmas, returns for its 44th year, taking place on the first three Friday nights in December.


Night 1 - December 4, 6pm - 10pm

Featuring The City of Roanoke Christmas Tree Lighting

The Christmas Tree Lighting takes place on Salem Avenue in the Plaza behind the Market Building. The ceremony begins at 5:30 pm with the tree lighting at 6:20pm and will include live stage performances.


Night 2 - December 11, 6pm - 10pm

Featuring The City of Roanoke Christmas Parade

The parade begins on Jefferson Street at Elm Avenue, turns onto Campbell Avenue, goes past Market Square, and ends at Williamson Road. This year’s parade will start at 6:30pm. The parade is rain or shine!

Parade Application


Night 3 - December 18, 6pm - 10pm

More details coming soon!


Cox S'mores Station

Head to Salem Avenue behind the City Market Building to roast your marshmallow to golden perfection over a fire pit and warm your hands at the same time. FREE pre-made kits include all of the s'more-making essentials, including chocolate, graham crackers, and a marshmallow. Kits are available 6pm to 9pm while supplies last.


Vending & Volunteering

Want to be a vendor? Complete the application and return it to Tyler Mundy at TylerM@DowntownRoanoke.org

Vendor Application

Our nonprofit relies on dedicated volunteers to help make Delta Dental Dickens of a Christmas successful.

Volunteer Information Coming Soon!

Thank you to these great sponsors: