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Privacy Policy

Effective Date: June 13, 2025

Downtown Roanoke, Inc. (“DRI,” “we,” “our,” or “us”) values your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with us—whether through our website, events, email communications, or advertising platforms.

1. Information We Collect

We may collect the following types of information:

a. Personal Information:

  • Name
  • Email address
  • Mailing address
  • Phone number
  • Business name (if applicable)

b. Technical Information:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referring URL

c. Interaction Data:

  • Information you provide through contact forms, newsletter sign-ups, event registrations, or surveys
  • Engagement with our social media, emails, or advertisements

2. How We Use Your Information

We use the information we collect to:

  • Communicate with you about events, promotions, or news related to Downtown Roanoke
  • Send marketing and informational emails (you can opt out at any time)
  • Improve our website and services
  • Track engagement with our content to better understand what’s relevant to our audience
  • Display targeted advertising based on your interactions with our website or emails

3. Advertising and Tracking

We use third-party services like Google Analytics, Meta (Facebook/Instagram), and others to help us understand user behavior and deliver relevant advertising. These services may use cookies, web beacons, or similar technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and targeted ads.

You can opt out of targeted advertising by visiting:

4. Cookie Policy

What Are Cookies?
Cookies are small text files that websites place on your device to improve your experience and help us understand how you use our site.

Types of Cookies We Use:

  • Essential Cookies: These are necessary for the site to function properly (e.g., site navigation, form submissions).
  • Performance Cookies: These collect anonymous data to help us improve how our site functions (e.g., Google Analytics).
  • Functionality Cookies: These remember your preferences (e.g., your location or language selection).
  • Advertising/Targeting Cookies: These track your behavior across websites to deliver relevant ads and measure campaign effectiveness.

Managing Cookies:
You can control or delete cookies through your browser settings. Most browsers automatically accept cookies, but you can choose to decline them. Disabling certain cookies may impact the functionality of the website.

For more information about managing cookies, visit:

5. Email Privacy and Newsletters

When you subscribe to our newsletter(s), Downtown Roanoke, Inc. (“DRI”) collects your email address to send you periodic updates about events, promotions, and news related to Downtown Roanoke.

You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us directly at dri@downtownroanoke.org.

In accordance with applicable data privacy laws, including the CAN-SPAM Act, DRI will never sell, rent, or share your email address or other personal information with third parties without your explicit consent.

We use beehiiv, a trusted third-party email service provider, to manage and distribute our newsletters. Your information is securely stored by beehiiv and used solely for communications authorized by DRI. You can review beehiiv’s privacy policy here.

We retain your email information only as long as necessary to fulfill the purposes outlined above or until you unsubscribe.

6. Sharing Your Information

We do not sell your personal information. We may share information with trusted third-party vendors who assist us in operating our website, marketing efforts, or events—only to the extent necessary and under strict confidentiality obligations.

7. Your Choices

You may:

  • Opt out of receiving marketing emails at any time
  • Disable cookies through your browser settings
  • Contact us to access, correct, or delete your personal information

8. Security

We take reasonable precautions to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with the revised “Effective Date.”

Your feedback is valued. Should you have inquiries, or complaints, or wish to voice concerns, unsubscribe from our mailing lists, update your personally identifiable information, or request removal of your personally identifiable information from our systems, please reach out to us via email, phone, or mail:

Email: dri@downtownroanoke.org 
Phone: 540-342-2028 ext. 12
Address: Attn: Privacy Terms; 213 Market St, Roanoke VA 24018

©2025 Downtown Roanoke Inc. All Rights Reserved.   Privacy Policy