Having a clean, safe, and welcoming downtown is the foundation of a great city. Our paid 8-person Ambassador team is downtown 7 days a week providing over 300 hours of weekly services. Our Ambassador Program builds on existing services and allows us to expand and improve the downtown experience for residents, employees, and visitors. Dedicating trained employees to this work ensures continuous enhancements to the most visited area of the City of Roanoke.
The program is funded with significant investment from DRI, City of Roanoke, Roanoke Foundation for Downtown, Inc., Visit Virginia’s Blue Ridge Foundation, and other downtown stakeholders.
This program is a community-wide effort and DRI has secured funding for the initial two-year pilot. We are actively seeking additional funders to ensure the program continues. Please consider making a tax deductible donation to help fund our Ambassador Program.