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Downtown Roanoke Ambassador Program

Having a clean, safe, and welcoming downtown is the foundation of a great city. Our 8-person Downtown Ambassador team is downtown 6 days a week providing nearly 300 hours of weekly services. Our Ambassador Program builds on existing services and allows us to expand and improve the downtown experience for residents, employees, and visitors.

Some of our Ambassador Team

Ambassador Services

Clean Team

  • Removal of litter and debris
  • Weed control
  • Graffiti and handbill removal
  • Power washing

Hospitality Team

  • Engage and welcome visitors 
  • Answer questions
  • Provide directions and recommendations

Outreach Team

  • Conduct business outreach
  • Address quality of life issues
  • Check in with those in need and help connect them with services
  • Work closely with Roanoke City Police to report and share information

Ambassador Hours

The current hours for our Ambassador Team are noted below. This schedule is subject to change as we make adjustments during the early stages of the program.

  • Monday - Thursday 8:00am - 4:30pm
  • Friday & Saturday 8:00am - 10:30pm

For Ambassador assistance during operating hours, call (540) 553-6638.


The Ambassador Program is administered by Block by Block, a company that serves more than 120 urban districts, parks, and transit systems across the United States, and managed by DRI.

Interested in joining our Ambassador team?

Apply Here

The program is funded with significant investment from DRI, City of Roanoke, Roanoke Foundation for Downtown, Inc., Visit Virginia’s Blue Ridge Foundation, and other downtown stakeholders.


This program is a community-wide effort and DRI has secured funding for the first year. We are actively seeking additional funders to ensure the program continues forward. To learn more and find out how you can get involved, contact Tina Workman at TinaW@DowntownRoanoke.org.