Date and Time

• Fri, Nov 28, 2025 - Mon, Jan 5, 2026  

Location

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Details

The Elf on the Shelf^® Adventure in Downtown Roanoke

November 28, 2025 - January 5, 2026

The Elf on the Shelf is a Christmas tradition enjoyed by families worldwide, with magical Scout Elves who help Santa manage his Nice List by taking note of a family's Christmas adventures before reporting back to the North Pole each night. By morning, each Scout Elf returns to their family, perching in a new spot, waiting for their family to find them.

For the sixth year, Santa’s Scout Elves will land in Downtown Roanoke! Come on a fun scavenger hunt and find the Scout Elves hiding in downtown stores. Find them all and be entered for a chance to win $1,000!

Pick up a Passport at any of the participating Scout Elf locations. Get a stamp from the business when you find a Scout Elf. Once your passport has all of its stamps (meaning you’ve found all the Scout Elves), return it in the drop box located in the official elf adoption center - Mast General Store (401 S Jefferson Street) by 6pm on 1/5/26 and you’ll be entered to win $1,000. The winner will be notified on January 6th. *Click here for full contest rules.

Share your elf adventures with #RoanokeElves!

Pick up a Passport at any Scout Elf location and start your adventure. 

• 310 Rosemont - 312 Market St SE
• Artsy June - 209 Market St SE
• Blue Ridge Bodega - 108 Market St SE
• The Candy Store - 1 Market Sq SE
• Cello Coffee House & Cafe - 118 Campbell Ave SE
• chocolatepaper - 308 Market St SE #3
• The French Farmhouse - 9 Church Ave SE
• The Gift Niche - 101 Market St SE
• Gypsypalooza - 212 Market St SE
• The Hotel Roanoke - 110 Shenandoah Ave NW
• La De Da - 102 Church Ave 
• Mast General Store - 401 S Jefferson St 
• Starbucks on Franklin - 110 Franklin Rd SE
• Waffle Cone - 1 Campbell Ave SW
• Walkabout Outfitter - 304 Market St SE
• WyndRose Boutique - 23 Salem Ave SE