Date and Time

• Saturday, Sep 20, 2025  4pm - 10pm

Location

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Details

Saddle up for a city experience like no other, where we are bringing southern soul to the streets of Roanoke City — curated for the culture, by the culture. Pull up in your boots, cowboy hats, and cutoffs. We’re throwing a southern soul festival where you can line dance, party, and have the time of your life with rhythm and real rodeo energy!

And you already know it wouldn’t be complete without 803 Fresh, Mr. Boots on The Ground, hitting the stage LIVE — bringing that fire performance energy that’ll have the whole park rocking.
This isn’t your typical rodeo — this is the Urban Rodeo.

What to Expect:
• 🎶 DJ Sets Blending Southern Soul, Country, Hip Hop & R&B
• Live Band
• Dance Teams and Line Dancers
• 🎯 Mechanical Bull Rides
• 🐎 Live Horses & Trail Ride Vibes
• 🎨 Create-Your-Own Cowboy Hat Station
• 🛍️ Vendors
• 🎡 Carnival Games & Photo Ops

This isn’t just a party — it’s a cultural mashup. With the rise of Black country and the southern renaissance led by artists like Beyoncé, Shaboozey, and Tanner Adell, where the spirit of line dancing has created a movement… we’re celebrating the vibe, the style, and the sounds that are redefining the rodeo.
The Urban Rodeo: Not Your Average Festival. Let’s ride.

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