Increased SNAP Match Days Return at the Historic Roanoke City Market
ROANOKE, VA — Downtown Roanoke, Inc. (DRI) announces the eagerly awaited return of Member One Mega Market Match! On Mega Market Match days, customers purchasing EBT/SNAP tokens will receive a dollar-for-dollar match, up to $100 per person! This means that for every $1 spent, users will receive an additional $1 in EBT/SNAP match to use with our Historic City Market vendors.
Mega Market Match days are 9 a.m. to 2 p.m. on May 31, July 12, August 16, and September 20.
Over the past several years, DRI has implemented SNAP (Supplemental Nutrition Assistance Program) on the Historic Roanoke City Market. This federal nutrition program helps users stretch their food budget while buying healthy food. Our participation in this program provides access to locally grown, healthy foods and helps support our local farmers and producers. DRI currently provides matching funds of up to $20 for SNAP users to purchase fresh fruits and vegetables on the Historic City Market every day.
New: With the help of Member One, a division of Virginia Credit Union, DRI is introducing a new element to Mega Market Match days. Shoppers will have the opportunity to win “Downtown Market Bucks” by completing a financial health survey. These special dollars can be spent with any vendor on the Historic City Market, including farmers, artisans, and bakers. DRI will hold 4 drawings throughout the season, and each winner will receive $100 worth of “Market Bucks” to spend by December 31, 2025.
For more information about Member One Mega Market Match, visit www.DowntownRoanoke.org.
Visit www.RoanokeMarket.com for information about the Historic Roanoke City Market.
About Virginia Credit Union & its Member One Division
A financial cooperative serving almost 490,000 members, Virginia Credit Union and its Member One division offer a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people be more confident with their finances. Virginia Credit Union and its Member One division are equal housing opportunity lenders and are federally insured by the NCUA. Learn more at vacu.org and memberonefcu.com
About Downtown Roanoke, Inc.
Since 1960, our mission at Downtown Roanoke, Inc. (DRI) has been to make Downtown Roanoke the preferred place to work, live, and play. To help fulfill this mission, we work and collaborate with a wide range of vital organizations. Our partners include businesses, property owners, government agencies, civic and cultural organizations, and the community. We work with these partners to develop strategies, shape public policy, and implement programs that strengthen the economic vitality of downtown. We’re working to preserve the character of the past while pursuing an innovative future to continue to grow downtown Roanoke as the urban center of Western Virginia. For more information, visit DowntownRoanoke.org.
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