New Fundraiser Makes a Splash Downtown
ROANOKE, VA – Downtown Roanoke, Inc. (DRI) is transforming a bridge into the ultimate 800- foot waterslide as a fundraiser for its Ambassador Program! During WDBJ7’s Star City Slide, participants can enjoy spectacular views of Downtown Roanoke during an adrenaline- pumping ride down the 2nd Street Bridge. Slide into Summer on June 28, 10 AM – 10 PM, and June 29, 12 PM – 8 PM.
All tickets include tube rental and two hours of unlimited sliding! General admission tickets are $35 per person, while tickets for children aged 4 to 12 are $10. Sliders must be at least 4 years old to participate. Children under 46 inches tall or those who are 7 years old and younger need a registered adult to accompany them on the slide. An adults-only time slot is available on Saturday, June 28, from 8 PM to 10 PM for $40. Tickets are currently on sale through Etix at DowntownRoanoke.org.
The slide will be located at the intersection of Gainsboro Road NW, Salem Avenue SW, and 2nd Street SW.
Star City Slide is sponsored by WDBJ7, WZBJ24, Cox, Appalachian Power, K92, 94.9 Star Country, Q99, Ridge View Bank, Pinnacle Partners, ALCOVA Mortgage, Tidy Services, PARK Roanoke, and the City of Roanoke.
About the Downtown Roanoke Ambassador Program
Having a clean, welcoming, and vibrant downtown is the foundation of a great city. The paid 8-person Ambassador team is downtown 7 days a week, providing over 300 hours of weekly services in cleaning, hospitality, and outreach. The Ambassador Program builds on existing services and allows expansion and improvement of the downtown experience for residents, employees, and visitors. Dedicating trained employees to this work ensures continuous enhancements to the most visited area of the City of Roanoke.
The Ambassador Program is administered by Block by Block and managed by DRI. The program is funded with significant investment from DRI, City of Roanoke, Foundation for Downtown Roanoke, Inc., Visit Virginia’s Blue Ridge Foundation, and other downtown stakeholders. This program is a community-wide effort and DRI has secured funding through 2026 and continues to actively seek additional funders to ensure the program persists with the goal of eventual expansion.
For more information, visit RoanokeAmbassadors.com.
About Downtown Roanoke, Inc.
Since 1960, our mission at Downtown Roanoke, Inc. (DRI) is to make Downtown Roanoke the preferred place to work, live and play. To help fulfill this mission, we work and collaborate with a wide range of vital organizations. Our partners include businesses, property owners, government agencies, civic and cultural organizations, and the community. We work with these partners to develop strategies, shape public policy, and implement programs that strengthen the economic vitality of downtown. We’re working to preserve the character of the past while pursuing an innovative future to continue to grow downtown Roanoke as the urban center of Western Virginia. For more information, visit DowntownRoanoke.org.
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