Date and Time

• Saturday, Oct 24, 2026  11am - 5pm

Location

visit website

Details

10-24 is officially Dr Pepper Day in Roanoke! And it's finally on a Saturday!

Dr. Pepper Park will be hosting a FREE event on Saturday, October 24th at Dr Pepper Park at the Bridges from 11am - 5pm with free product, free limited edition t-shirts, and other goodies while supplies last! Expect food trucks, vendors, a kids area, and live music from the Eric Wayne Band and the Oddfellows throughout the day! Please note, the clear bag policy is in place. 

National Pools Skybox VIP 1 Packages (available for purchase until 10/23 at 7:00 pm)
-Dr Pepper Goodie Bag (1 per ticket)
-Your FREE Dr Pepper Day T-Shirt
-Separate VIP entrance with no waiting
-FREE Dr Pepper and water in the VIP Skybox
-Access to the fabulous National Pools VIP Skybox which features a private cash bar, a private bathroom area and a mix of plush seating and polywood stools.Kick back and enjoy the live music all day and enjoy the best views of the mountains and Dr Pepper Park!
*Due to limited capacity in this space, kids will require a ticket for this area and dogs are not allowed in the skybox.

A Little History...

“Drink a Bite to Eat at 10, 2 and 4” was a legendary slogan used for decades to remind Dr Pepper fans to enjoy their favorite “pick me up” at three intervals during the day when research showed human energy to lag. Now Roanoke is celebrating “10-24” as “Dr Pepper Day” with a free Dr Pepper Day Festival on Saturday, October 24th from 11am to 5pm at Dr Pepper Park at the Bridges.

The original Dr. Charles T. Pepper opened Dr. Pepper's Drug Store in Rural Retreat in the late 1800s. A young man from Christiansburg named Wade Morrison worked at the drug store and eventually left Rural Retreat for Waco, Texas. There he and his partner opened a drug store of their own and began selling a new drink Texans could not get enough of. They named the drink Dr Pepper after Morrison's old boss in Virginia.

In 1936 Bill Davis opened Virginia’s first Dr Pepper Bottling plant on McClanahan St. in Roanoke. Roanokers consumed more Dr Pepper per capita than any other place on earth from 1957 to 1959 and again in 1961! To this day, Roanoke has among highest per capita consumption rates in the US.
Dr Pepper and Roanoke have a “One-of-a-Kind” relationship with the large, historic, and iconic Dr Pepper sign that can be seen for miles and have supported community events with the addition of Dr Pepper Park at the Bridges. Dr Pepper has been a great contributor to the community for over 80 years and the company is excited to celebrate that relationship with Dr Pepper Day on October 24th.