Generic Magic Festival

Category: All Ages

Past Dates & Times

  • Saturday, Oct 6, 2018  11:00am - 5:00pm


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The Festival Formerly Known as the Roanoke Harry Potter Festival (and then for a short time as Diagon Valley) is returning this fall as the Generic Magic Festival!

Join us in historic downtown Roanoke, VA for a magical street fair surrounding the Market Building and Franklin Road, just outside of Elmwood Park. In addition to a variety of vendors, we'll have a beer garden and a stage. These areas are free to attend. 

Those who purchase a class pass wristband will be able to attend classes, lectures, demonstrations and more in various locations, including (but not limited to): The Taubman Museum of Art, Charter Hall, The Main Roanoke Library, Greene Memorial United Methodist Church, The Patrick Henry Lobby and more! You may purchase your class pass and more here:

For those who want more, we're excited to host a variety of feasts at the Roanoke City Market Building! 
On Friday, October 5, we will have a family friendly Magical Halloween Feast (two seatings, 5:00pm and 8:00pm). Later that evening, we'll host a 21+ Marauder's Masquerade
On Saturday, October 6, join us for a family friendly Winter's Yule Feast (two seatings, 5:00pm and 8:00pm).