Insider's Guide - Sidewalk Sale 2025
Category: What’s New
In this Insider's Guide, we break down what you can expect at the 2025 Downtown Sidewalk Sale. From event info and tips to hot deals, we've got you covered.
Event Information
What: Join our Downtown Roanoke retailers for end-of-season SAVINGS! Businesses will set up tables outside their stores, allowing you to check out the sales items and see what else they offer inside. We'll also have a few additional downtown retailers in Market Square
When: 10am - 5pm on Saturday, August 23rd
Where: Along Market Street and the surrounding area in Downtown Roanoke, VA
Top Tips to Make the Most of Attending
Plan your Parking in Advance
Did you know that between street parking and lots and garages, downtown has 9,000 parking spaces? Some lots even offer free nights/weekends.
We recommend PARK Roanoke lots and garages because they usually have lower rates than privately owned parking. Current rate for City-owned parking is $1 per half hour with a daily maximum of $8. Click here to view all of the available parking in Downtown.
Free Parking
Market Lot offers FREE Parking on Saturday before 4pm ($3 after 4pm). Elmwood Lot and Elmwood Garage offer FREE parking all weekend.
Save Time for the Farmer's Market
The Historic Roanoke City Market is the oldest continuously operating open-air market in the Commonwealth of Virginia. It's open 7 days a week, but the busiest day is Saturday.
This means Market Street will be packed with produce, plants, and arts & crafts vendors who all hand-make or locally grow their products from 8am until 2pm. The farmer's market is a wonderful opportunity to fill your shopping bags and show local vendors support.
Learn about the Farmer's Market
Pick up a Passport
We’re excited to add some fun to the Sidewalk Sale with a new passport element.
Start your adventure in Market Square, where you’ll pick up your passport. Then, explore participating stores to collect stamps along the way—no purchase necessary! Each time you visit a participating store, you’ll receive a stamp. Once your passport is complete, return to Market Square to submit it by 5pm for a chance to win a gift basket with downtown items from businesses like La De Da, Roanoke Co-op, and The Little Gallery.
It's a fun, simple way to explore retailers downtown.
Arrive Early for the Best Deals and Selection
Getting downtown early will ensure you get the largest selection of products and sale items (and that's the whole point, right?).
Check out the Hot Deals we've spotted (so far).
BitterSweet - 307 Market St SE
The Candy Store - 1 Market Sq SE
Promotion: All sale merchandise 75% off
chocolatepaper - 308 Market St SE
The French Farmhouse - 9 Church Ave.
La De Da, Inc. - 102 Church Ave.
- Promotions: Deeply discounted sale
- Free gifts with purchase while supplies last
- Entry to win a spa basket with every purchase
Left of Center Art Space - 24 Campbell Ave SW
- Promotions: 20% off selected items
Mast General Store - 401 S Jefferson St.
- Promotion: 50% Off North River and Aventura and other in-store promotions
Orvis- 19 Campbell Ave
- Promotion: End-of-season summer sale
Roanoke Co+op - 1 Market Sq
- Promotions: Deep discounts throughout the store
- Free Frozen Lemonade with a purchase of over $20
Serenity Treasures - 305 Market St SE
Trend Formals - Find them in Market Square!
- Promotions: Cocktail dresses and long gowns starting at $25!
Walkabout Outfitter - 304 Market St
- Promotion: End-of-season discount sales on tons of clothes and shoes!
Make a Day Out of It
You may come for the deals, but make a whole day of coming Downtown. If you haven't finished shopping, we have plenty of retailers. All that shopping is sure to make you hungry. Here is a full list of restaurants that can fill your stomach.
Downtown is packed with attractions like art galleries, museums, and venues. Plus, there are a lot of events happening, including the Southwest VA Bee Festival in Elmwood Park and Grandparents' Day at the Virginia Museum of Transportation.
Check out the full event calendar to view your options.
Glance Over the Participants and Deals
Use this map to view all of the participating businesses. If you click on each marker, additional information appears. This will help you plan your day and chart a course.
The Downtown Sidewalk Sale is presented by Downtown Roanoke, Inc., The Roanoke Times, Q99, K92, The Rock Channel, Star Country, and The Vibe.