In this Insider's Guide, we're going to breakdown what you can expect at Small Business Saturday in Downtown Roanoke. From event info and tips to hot deals, we've got all the details.

Event Information

What: Following Black Friday, small businesses will be offering great deals to encourage folks to shop small this holiday season. Enjoy holiday shopping with downtown retailers (and restaurants) offering sales and specials!

When: 9am - 6pm on November 26

Where: Downtown Roanoke, VA

Top Tips to Make the Most of Attending

Plan your Parking in Advance

PARK Roanoke is offering free parking everywhere except Center in the Square garage and Market garage on Black Friday and Small Business Saturday!

We recommend PARK Roanoke lots and garages because they usually have lower rates than privately owned parking. Between street parking and lots and garages, downtown has 9,000 parking spaces, so there are plenty of options! Click here to view all of the available parking in Downtown.

Attend our Kickoff Event

We will be kicking off Small Business Saturday 9am-11am in Market Square with FREE coffee from Little Green Hive, FREE cinnamon rolls from Crumbles (YUM), and FREE SBS merchandise from American Express!* Come say hi and grab a snack to fuel your shopping.

*all while supplies last

Save Time for the Farmer's Market

The Historic Roanoke City Market is the oldest continuously operating open-air market in the Commonwealth of Virginia. It's open 7 days a week, but the busiest day is Saturday. Market Street will be packed with produce, greenery, and arts & crafts vendors who all handmake or locally grow their products.

Arrive Early for the Best Deals and Selection

Getting downtown early will ensure you get the largest selection of products and sale items (and that's the whole point, right?). You can click here to see an interactive map of participating locations. 

Don't forget to view the 2022 Downtown Roanoke Holiday Gift Guide! Look over the guide, make your list, then come downtown to get those gifts taken care of – no stressing over shipping deadlines needed!

Check out the Hot Deals we've spotted (so far)

BitterSweet Boutique - 307 Market St SE

• Promotions: 30% off the entire store and an extra 50% off sale items

The Candy Store - 1 Market Sq. SE

• Promotions: 10 mouthwatering Asher's chocolates for $8.99
• Plus, purchase 2 lb. or more of bulk candy and receive a 15% discount

The French Farmhouse - 9 Church Ave. SE

• Promotions: Starting on Black Friday, the second floor will be open to retail through December, which means two full floors of Christmas merchandise.
• On Black Friday, Santa makes an appearance
• 40% off Christmas Tree sale on Black Friday and Small Business Saturday

La De Da - 102 Church Ave.

• 20% off entire purchase, includes normal sale racks (20-50%off currently), excludes consignments and super sale bins
• Super sale bins $10-$25
• Free gift while supplies last!

Left of Center Art Space - 24 Campbell Ave SW

• Promotions: 20% off select pieces 

Milan Tobacconists - 309 Jefferson St. S

• 10am - 2pm
• Promotions: In-store specials
• Plus, free coffee and wifi

Roanoke Co+op - 1 Market Sq.

• Promotions: Storewide sales on snacks, drinks, beer, and wine

Serenity Treasures - 305 Market St. 

• Promotions: Handmade Pashmina - 50% discount
• Handmade antique bronze statues (animals, deities, and etc.) - 10% discount
• 7 metals handmade singing bowls (stress relieving bowl) - 20% discount
• Celtic Jewelry - 20% discount
• Handmade Christmas Ornaments- 10% discount

Southwest Native - 16 Church Ave., Suite 102

• Promotions: All boots are $33 on Black Friday and Small Business Saturday, in-store only

Unleashed Dog Bakery & Boutique - 131 Campbell Ave. SW

• 10am to 6pm
• Promotions: Reusable bulk treat bags 50% off (Regularly $19.99)
• When you use the bag, bulk treats are $5.99 per 1/2lb (Regularly $7.99)
• All candles 20% off (Regularly $24.99)
• Prize wheel: Spend $25 to spin the prize wheel at checkout for deals up to $30 in value!

Walkabout Outfitter - 304 Market St.

• Promotions: Santa's Helper Event 

Woodshed: An Appalachian Joint - 16 Church Ave (inside Crafteria)

• Promotions: 10% off products that contain the word “Appalachia"

Wyndrose Boutique - 23 Salem Ave. SE

• 20% off Upholstered items, Lighting & Full Priced Pillows/Blankets
• 20% additional off sale items 

Make a Day Out of It

You may come for the deals, but make a whole day of being Downtown. Here is a full list of restaurants where you can grab a bite after you're done shopping.

The following restaurants even have SBS deals: 

Bayou Snowballs - 32 Market Sq.

• Promotion: 1 flavor small snowball for $3.00 

Beamer's 25 - 357 Salem Ave. SW

• Promotion: Purchase a gift card of $25 or more and get a $25 gift card for free. Limit one per person

Caribbica Soul - 215 Market St.

• Promotion: Lunch Special Menu

Clutch Smoked Meats - 120 Luck Ave. SW

• Promotion: Purchase a gift card of $25 or more and get a $25 gift card for free. Limit one per person

The Hatch - 32 Market Sq.

• Promotion: Purchase a gift card of $25 or more and get a $25 gift card for free. Limit one per person

Tuco's Taqueria Garaje - 416 Salem Ave SW

• Promotion: Purchase a gift card of $25 or more and get a $25 gift card for free. Limit one per person

Downtown is also packed with attractions like art galleries, museums, and music venues. Plus, there are a lot of events happening. Check out the full event calendar. 

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