In this Insider's Guide, we're going to break down what you can expect at Small Business Saturday in Downtown Roanoke. From event info and tips to hot deals, we've got all the details.

Event Information

What: Following Black Friday, small businesses will be offering great deals to encourage folks to shop small this holiday season. Enjoy holiday shopping with downtown retailers (and restaurants) offering sales and specials!

When: 10am - 6pm on November 25

Where: Downtown Roanoke, VA

Top Tips to Make the Most of Attending

Plan your Parking in Advance

PARK Roanoke is offering free parking everywhere except Center in the Square garage and Market garage on Black Friday and Small Business Saturday!

We recommend PARK Roanoke lots and garages because they usually have lower rates than privately owned parking. Between street parking and lots and garages, downtown has 9,000 parking spaces, so there are plenty of options! Click here to view all of the available parking in Downtown.

Attend our Kickoff Event

We will be kicking off Small Business Saturday 10am-noon in Market Square with FREE coffee from Little Green Hive, FREE Downtown Roanoke Tote Bags, and FREE SBS merchandise from American Express!* Come say hi and grab a snack to fuel your shopping.

*all while supplies last

Save Time for the Farmer's Market

The Historic Roanoke City Market is the oldest continuously operating open-air market in the Commonwealth of Virginia. It's open 7 days a week, but the busiest day is Saturday. Market Street will be packed with produce, greenery, and arts & crafts vendors who all handmake or locally grow their products.

Arrive Early for the Best Deals and Selection

Getting downtown early will ensure you get the largest selection of products and sale items (and that's the whole point, right?). You can click here to see an interactive map of participating locations. 

Check out the Hot Deals we've spotted (so far)

310 Rosemont - 312 Market St

• Promotion: 15% off the entire store, some exclusions apply

BitterSweet - 307 Market St SE

• Promotion: 25% off the entire store

Book No Further - 112 Market St SE 

• Promotion: Free book with purchase of $25 or more; local author book signing

The Candy Store - 1 Market Sq SE

• Promotions: Discounts on our extensive selection of bulk candy. Buy 1 LB. or more and receive a 5% discount. Buy 2 or more LBS. and receive a 15% discount.

chocolatepaper - 308 Market St

• Promotion: Every purchase over $50 receives a 15% coupon for your next visit!

Crafteria: Handmade Food & Goods - 16 Church Ave SW

• Promotion: Get Cooking: 20% off select cookbooks and kitchen goods

Davidsons - 412 South Jefferson St

• Promotion: Bring a 16-24oz jar of peanut butter to the store & save 15%* off a single regular price item. Now thru 12/17/2023 Peanut butter will be donated to 'Feeding Southwest Virginia'

Dr Pepper Park - 9 Old Whitmore Ave

• Promotion: Season Passes at a discounted rate.

The French Farmhouse - 9 Chruch Ave SE

• Promotion: 40% off Large Greenery Trees - Open until 8 pm.

Fret Mill Music Company - 21 Salem Ave

• Promotion: Closeout sale on select gear

La De Da - 102 Church Ave.

• Promotions: 10% off entire store including sale
• 20% off one item
• Free surprise gift while supplies last
• Get entered to win a voucher for $150 ( some restrictions apply)

Left of Center Art Space - 24 Campbell Ave SW

• Promotion: Select pieces offered at a discount

Mast General Store - 401 S Jefferson St

• Promotions: Women's Marmot and Smartwool apparel 25% off
• Regularly priced L.L. Bean 10% off
• Women's regularly priced Canyon Guide, Heathmoor, North River Old Ranch and Ruby Road 25% off
• Footwear by Sorel, and Oboz 25% off

Milan Tobacconists - 309 S Jefferson St

• Promotion: Various specials

Roanoke Co+op - 1 Market Sq.

• Promotions: 10% Off 2 Local Apparel items, 20% off 4

Serenity Treasures - 305 Market St

• Promotion: 10% to 50% discount storewide!

Unleashed - 131 Campbell Ave SW, Suite B 

• Promotions: 10% Off Mendota Pet Collars + Leashes
• 20% Off Outward Hound Puzzles
• 30% Off Fox + Hound Candles
• 40% Off All Treat Jars
• 50% Off Grounds + Hounds Coffee

Walkabout Outfitter - 304 Market St.

• Promotion: Santa's Helper Event 

Wyndrose Boutique - 23 Salem Ave. SE

• Promotions: 20% Off Sale; 15% off $100 + purchase (exclusions apply)

Studio I Do Bridals - 128 Campbell Ave SE, Ste102 

• Promotions: $200 off bridal gown, 50% off all accessories and 25% off Little white dresses for all bridal events/occasions. Call to make an appointment. 

Make a Day Out of It

You may come for the deals, but make a whole day of being Downtown. Here is a full list of restaurants where you can grab a bite after you're done shopping.

The following restaurants even have SBS deals: 

Big Lick Brewing Co - 409 Salem Ave

Food Fanatics Kitchen - 551 Marshall Ave SW

Three Notch'd Brewery - 24 Campbell Ave SE

• Buy one appetizer, get a second for half price of equal or lesser value

Downtown is also packed with attractions like art galleries, museums, and music venues. Plus, there are a lot of events happening. Check out the full event calendar. 

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